About Us

Our Journey

The EcoFuel journey started back in 2014 when Janis (our Managing Director) and George (Head of Operations) launched a small online store with big ambitions. Back then, we had a lot to learn about the big world of firewood, and it took us a few years to truly home in on our mission.

Where other companies try to grow by expanding their product range, we did the opposite. Each year we narrowed our selection and went all-in on sustainability. We kept listening to our growing community and focused on delivering on what our customers wanted from us, the quality they wanted from our products and the level of service we wanted to provide. And all this soul-searching paid off. EcoFuel has grown into the company our customers know and love today.

Since we opened our store, we have introduced environmentally revolutionary products to Ireland’s firewood market so that you can bring sustainability to your family fire.

Our Values

Our values and goals are simple: Creating environmentally friendly and sustainable products that reflect our beliefs. We believe that every individual can make the world better than they found it, and we strive to implement this in our daily activities. This ethos has been key to our growth and success, and whether we’re introducing new products or making old ones more sustainable, this is what is most important to us as a business. 


To us, sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs. To put our beliefs where our mouth is, we’ve put a lot of work into ensuring that we only supply wood from sustainably managed forests located in Europe. We are continually looking to improve our products and reduce and remove packaging to ensure they are as environmentally friendly as possible.

Get in touch


+353 91 444 760

Visit our online store


Welcome to the Loyalty Points Demo Store :-)

Sign up and receive 5000 pts to test out in our Store.

Earning and redeeming Reward Points

Earns you
Redeems to

Ways you can earn

  • Product Purchase
  • Refer a friend
  • Share on social media

Learn more about our program