The EcoFuel journey started back in 2014 when Janis (our Managing Director) and George (Head of Operations) launched a small online store with big ambitions. Back then, we had a lot to learn about the big world of firewood, and it took us a few years to truly home in on our mission.
Where other companies try to grow by expanding their product range, we did the opposite. Each year we narrowed our selection and went all-in on sustainability. We kept listening to our growing community and focused on delivering on what our customers wanted from us, the quality they wanted from our products and the level of service we wanted to provide. And all this soul-searching paid off. EcoFuel has grown into the company our customers know and love today.
Since we opened our store, we have introduced environmentally revolutionary products to Ireland’s firewood market so that you can bring sustainability to your family fire.